Located within Merivale Mall, the FreshChoice supermarket underwent a major post-earthquake renovation to create a dramatically enhanced customer experience. The works included provision for a café, farmers market experience, contemporary everyday florist, wine cellar, and a gourmet deli-kitchen with a new focus on fresh, local, artisan foods.
The design of the supermarket included the “Fresh Market” concept, intended to reflect and enhance FreshChoice’s “Fresh and Local” ethos. Using a mixture of raw materials including timber, brick, ceramic tiles, steel and graphical elements, the design succeeds in creating a shopping environment that is intimate, rich, warm and of human scale.