A blend of fast fashion for your phone and the expertise of instore ‘digital surgeons’ providing onsite phone and computer repairs enables Phonezone’s diverse offer to standout from its many competitors. The store maximises its compact footprint by bringing a small workshop front of house into the display window. Customers can observe lab coat clad technicians at work adding to the retail theatre. For Newmarket’s fashionistas, a gallery wall spanning the length of the store displays the huge range of unique phone cases on offer. A bold video screen draws interest to the rear of the store encouraging customers to circulate the entire space.