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Swanndri
Swanndri
Swanndri
Swanndri
Swanndri Swanndri Swanndri Swanndri

Swanndri

  • Client: Swanndri Holdings
  • Location: Westfield 277 Newmarket, Auckland

Swanndri were looking for a step change in the perception of their heritage brand; to span from traditional rural workwear to technical and fashion apparel and accessories targeting a more urban based customer under the banner “Outdoors Everyday”.

A rigorous briefing and research process enabled us to understand our clients core brand and design vision and set a new path for the creative direction of the proposed flagship store.

A design driver was one of authenticity which was a perfect fit with our client’s values.
We reviewed inherent New Zealand materials which have an honesty and integrated them with a refined urban edge.

The result is a bold brand statement unique to Swanndri where their ubiquitous check pattern is over scaled and emblazoned over textural material backdrops. The store delivers a memorable brand experience in an ever changing and evolving retail environment.

Contact us

Level 4, 65 Upper Queen St, Eden Terrace
Auckland 1010, New Zealand
p:+64 9 377 5215

WMZA Office Location

Get in touch

Please give us a call or email us below if you’d like to discuss your next project with us.
 


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