LG Experience Wall, Auckland

• Client:
  LG
• Location:
  Sylvia Park, Auckland
• Size:
  199 sqm

Located in the Hoyts Cinema Lobby at Sylvia Park shopping centre, this 3-dimensional video wall positions LG as a premium electronics brand with cutting edge technology. Edge-lit, layered backing panels create a boldly dramatic form, framing New Zealand’s first 3.6 x 2m 3D-capable high-definition video wall. Contemporary ottomans delineate the space and provide flexible seating for customers to relax in the immersive brand experience. A stylish plinth that’s integrated with the wall unit provides high-quality display space for LG’s latest products and high-profile promotions.