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FreshChoice Supermarket Concept Stores, New Zealand Nationwide
FreshChoice Supermarket Concept Stores, New Zealand Nationwide
 

FreshChoice Supermarket Concept Stores, New Zealand Nationwide

  • Client:
    Wholesale Distributors Limited

‘Fresh’ and ‘local’ are the watchwords for this smaller format, owner-operated supermarket group. WMZA provides a personalised design approach that underpins each store’s identity. On entering each store, customers are immersed in a fresh food zone and surrounded by an abundance of fresh produce and speciality departments. The interior achieves a warm richness and vibrancy, with authentic and natural materials that evoke the atmosphere of a market lane. The balance of the store is made up of general merchandise goods presented in a simple, clean and uncluttered environment, offering convenience and value to shoppers.

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