E Gifts brief requested an economical store design which would maximise display space for their huge range of electronic gifts and phone accessories in a multitude of models & colourways. Our solution extended the perimeter wall of the long corner site, increasing the available lineal meterage of internal display.
The exterior is clad in a dark ribbed steel reminiscent of a robust gamers hard drive case with badging in E Gifts established bright red branding.
A wide and inviting angular cutaway forms a corner entry point revealing the vibrant interior within. Dynamic ribbons of colour wrap across the floor and ceiling encapsulating the perimeter wall product displays.
Enticing interactive product display tables at the entry lead to a regular grid of floor units for increased stock capacity. A long workbench facilitating their repair service doubles as the point of sale.