The James Pascoe Group sought to reposition their Stewart Dawson’s brand and align it with a more upmarket product offer. The solution is an engaging shopfront of converging facetted planes, enticing customers through the asymmetrical entry point. Bronze framed, double shelf display windows span between the vertical stone clad columns flanking the entrance. A matching decorative bronze signage screen penetrates the raked bulkhead suspended over the entry hinting at the precious jewellery within. The interior combines island showcases with walk up wall units and a diamond showcase highlighted with suspended lighting draws customers to the rear of the store.