Swanndri

• Client:
  Swanndri Holdings
• Location:
  Westfield 277 Newmarket, Auckland

Swanndri were looking for a step change in the perception of their heritage brand; to span from traditional rural workwear to technical and fashion apparel and accessories targeting a more urban based customer under the banner “Outdoors Everyday”. A rigorous briefing and research process enabled us to understand our clients core brand and design vision and set a new path for the creative direction of the proposed flagship store. A design driver was one of authenticity which was a perfect fit with our client’s values. We reviewed inherent New Zealand materials which have an honesty and integrated them with a refined urban edge. The result is a bold brand statement unique to Swanndri where their ubiquitous check pattern is over scaled and emblazoned over textural material backdrops. The store delivers a memorable brand experience in an ever changing and evolving retail environment.