Situated in Riccarton Mall, this store represents a new retail concept for Sony.
The angled ceiling has been designed to entice customers into the entrance area where the colour-changing LED-illuminated Walkman interactive displays sit. The ceiling then angles down to the concierge zone, which has additional low-level seating for plug and play interaction.
The complete Sony range is showcased on custom-designed fixtures with dispensing units for MP3 players adding to the pure retail concept. Point of Sale units sit off to the exit side where transactions can be completed swiftly and efficiently.